Another Tool in the Your Marketing Tool Chest This is how to use Twitter, specifically the search function – to drive business growth and generate leads.Ĭheck out these 8 Terrific Tips to Optimize a Twitter Business or Brand Profile. Make a spreadsheet of all the users who have negative comments about your competitor, and reach out to them with promo codes and discounts, knowing that they are dissatisfied with the product or service they received.īut they are effective because they identify people who are unhappy with products or services they purchased or people who have expressed interest in those products and services but may have not yet engaged with a seller. Then click the “Negative” box under Other and analyze the results. Type in the name of a major competitor under the exact phrase field in Words, and under the “Mentioning these accounts” field under People. There are many ways for you to generate leads using these fields, but two of the most common methods include the below. When your goal is lead generation, you will want to focus on these areas: The Advanced Search feature can provide your business with valuable demographic information, information about prospects in your local area, and lead generation opportunities. Then you can use this information to improve your product. One way to do this is to assess what customers complain about regarding your competitors’ products. There are several ways to use this Twitter search feature to drive revenue through lead generation. How Can You Use Advanced Twitter Search to Generate Leads? An example of this is Twilert, which is basically a Google Alerts for Twitter. You can do that by simply going back to the Advanced Search page.ĭepending on the level of analysis needed, there are also paid programs that can email alerts based on hashtags, business name, etc.
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